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Our Story

Welcome to 317 Signs! This site is focused on enhancing your home and workplace. 317 Signs is a spine off of Drumfire Graphics LLC, established in 2009 by Mike Gholson. We operate as a compact online sign company creating stickers and signs sold to you digitally, with a local touch.


Products we offer:

  • Wall Decals
  • Full Color Wall Prints
  • Digital Downloads
  • Banners
  • Signage
  • Vehicle Graphics
  • Business Cards
  • Window Decals

Customers we have worked with in the past:

  • NBA
  • NFL Honors Society
  • Clinton Foundation
  • Servpro
  • Humana
  • NFI Transportation
  • Dan Patrick Show
  • Marvel Studios - Age of Ultron
  • Audi
  • Marathon
  • Meijer
  • Paramount Pictures

Issues with your order:
In the event you have an issue with your order, please call or text us direct at 1-317-696-4570 or email us at mike@317signs.com We will be happy to assist you during our regular business hours of 8:00am to 5:30pm EST. Monday through Friday. We appreciate your business and we'll be sure to make sure you are pleased with your product.


Where are you located?
In a 565 square foot garage in Mike's back yard. Located in Indianapolis, IN. Just 2 miles south of Lucas Oil Stadium (United States). We try to stay pretty transparent so you know what you are getting. Showing you Mike's little junk garage is the real deal. Reduced overhead cost decreases product prices. Savings are passed on to you.


Can I pick up locally if I live around Indianapolis?
Currently unavailable, but with future growth, local pickup may be an option. For Indianapolis residents, we offer hand delivery of signage or wall decals. We can accommodate vehicle and trailer installations in our garage. Otherwise, we will proceed with our standard shipping which will show up at your door by the next business day. 


Who is on the 317 Team?
Our team comprises three vital members. Mike, the systems coordinator, handles all custom design work and quality control. Jeremy, the production manager, oversees most production tasks and shipping. Lastly, Butch, the logistics coordinator, generously volunteers time for daily tasks like making boxes and instructions.


When does my order ship out?
Monday through Friday, everyday. We try to get your order to you as fast as possible. We ship with UPS, USPS and FedEx. Most orders ship within 2 business days.


Can you make a layout before I purchase?
You better believe it. It wouldn't be right if you didn't get what you wanted before you ordered it.


How Drumfire Graphics got its name. - Long Version
Drumfire Graphics was created in 2009 after Mike Gholson packed his bags from Indianapolis, Indiana and took a 8,000 mile road trip by himself.

He saved up a bunch of money and took two months off and figured out how he was going to start a sign business. It was a great time in his little honda civic. He went from Indy to Chicago through South Dakota. He was able to see the "Bad Lands and Mt. Rushmore" then went through Wyoming where he saw his first real mountain. He was kicked out of a camping ground just south of Yellowstone National Park. He was told after setting up his campsite he was illegally camping. Mike stayed in Denver with some friends for a week then went through Roswell, New Mexico and through the great state of Texas. He had to visit "Gholson, Texas" which is named after his family. Not much was there but it's still cool to see his last name on everything. Mike eventually made his way to his new home Tampa, Florida.

Once Mike made it to Tampa he finally figured out the name. Back in the 1800's there were a couple of Indian Tribes that lived around Tampa Bay. They use to use the phrase "Drum" for Thunder and "Fire" or "Fire Sticks" for Lighting. At the time Tampa was the lightning capital of the world. So he thought to himself Drumfire (Thunder and Lightning) fits the bill. After a year of living in Tampa and starting up his business he had a lot of work coming from his home town of Indianapolis, Indiana. Mike decided to move back and get to work.

Work he did, for 5 years Mike went out on his own and learned many things about the sign industry. He had experience in the sign industry for 15 years prior but owning your own business is a whole other monster. Once 2014 came around he discovered Etsy. He also discovered the need for homeowners wanting custom wall decals. Mike knew he was fast and efficient so he thought he would  give it a try while doing all his other sign orders. Ten months later Etsy took over his workflow. It literally became 90% of the work that was coming in. Mike started turning local sign customers away because of all the online wall decal orders. Once he got to this point he decided to just focus on "Custom Home Wall Decor". That is how Drumfire started and got its name.

A decade later in 2025, Mike acquired the domain for 317signs.com. He recognized that his customer base consisted of Amazon, eBay, and Etsy users rather than his own. Solely operating on their platforms, he understood the risk of dependency on these e-commerce giants. He decided to go back to making local signage & vehicle graphics in Indianapolis, Indiana but also sell wall decals online making the company a hybrid sign shop. Building relationships with actual customers is the most important thing you can do. He wants to be on your team and we want you on our team. 
This is true business practice. Person to person. Not Person to Large Faceless Corporate Giant. If you've reached this point, thank you for reading.